Serendipity Diamonds

www.serendipitydiamonds.co.uk

Qui est le client?

Serendipity Diamonds have 12 years of knowledge in the diamonds industry and offer a stunning range of diamond jewellery and an amazing variety of engagement rings.

Quelles sont les instructions?

To build an elegant online ecommerce store that instils confidence into the users and reflect the high end target market to encourage users to buy high quality diamond jewellery.

évolution du projet

Advansys were approached by Serendipity Diamonds to design their corporate image that included logo and business stationery. With that in mind their ecommerce website follows the same look and feel to promote a high class and high quality looking solution.

During the design of the subpages for the e commerce solutions, the product pages included an 'build your own ring' module and the product images were enhanced more recently to go from standard to a full spinning view of the ring to show the user every aspect of the product they're buying.

Diamonds are a product that will always be in fashion and, as our clients say 'people will always fall in love' and require engagement rings etc. It is such a competitive market that retailers need all the help they can get to build a successful business, and Advansys gave them that help- not only with their upper class website but also with their SEO services. Serendipity are now reaching top ranking results for their targetted Diamond keywords (position 2 out of 15 million for 'enagement rings'!) and their traffic increases further each high season at Christmas.

The image on the homepage was chosen specifically to fit in with the style of the website design, the pale tone contrasts perfectly with the deep and dark background.

The development of the site went smoothly without any problems and we have a strong relationship with Serendipity to this day and ensure that any extra enhancements are done in extra quick time. An huge advantage of having an ecommerce solution by Advansys is the skills they have to develop and build bespoke modules exactly to your request.

solution finale

Serendipity have gone away with a fully functioning, bespoke, well-designed ecommerce store with everything they need to take orders online and run a thriving online diamond business.