Petal Dolls

www.petaldolls.com

Qui est le client?

Petal Dolls offer designer ladies footwear and fashionable Italian shoes for women on every occasion in a high end footwear boutique.

Quelles sont les instructions?

Petal Dolls approached Advansys to design a beautiful and high class store to showcase their unqiue ladies designer footwear for women to wear on all occasions. The emphasis of the ecommerce website is upmarket and feminine to make the whole shopping experience a pleasurable one.

évolution du projet

Petal Dolls logo design was created from a female perspective as the website is purely aimed at the female market. The funky lettering with a curl on the 'P' and red colouring both enhance the feminine look of the logo and send a clear message to users about the market. The more corporate lettering underneath the company tells customers that they are professional although have a relaxed side in comparision to the other font used above.

The homepage design is made up of the two menu's and a central image, which can be changed easily within the CMS as their advertisements change with season (call to action). The grey colours and shading make the ecommerce website look professional and upmarket, again with red touches to bring back the feminine side.

Not only is the Petal Dolls website integrated with the Advansys ePayments 'inline' solution, but also with 3D Secure, ensuring transactions are completely secure and customer details safe. 3D Secure is made up of 'MasterCard SecureCode' and 'Verified by Visa' where both Visa and Mastercard have setup technical standards for online payments for enhanced security.

solution finale

The Petal Dolls final ecommerce solution fits in exactly with their orginial specifications and goes futher than all of their expectations of a functioning online store.